“The best way to respond is less by correcting the information, and more about having your own positive narrative and sticking to it,” Jed Willard, director of the Franklin Delano Roosevelt Center for Global Engagement at Harvard, told Foreign Policy. Willard, who is currently working for the Swedish government, was hired by Finnish officials to help them develop a public diplomacy program to understand and identify why false information goes viral and how to counter propaganda.

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