The effect of the catchy title stands regardless. Crispin’s argument is bracing, and a rare counterbalance; where feminism is concerned, broad acceptability is almost always framed as an unquestioned good. “Somewhere along the way toward female liberation, it was decided that the most effective method was for feminism to become universal,” Crispin writes. And the people who decided this “forgot that for something to be universally accepted, it must become as banal, as non-threatening and ineffective as possible.” Another, and perhaps less fatalistic, way of framing the matter: feminism is a political argument of such obvious reason and power that it has been co-opted as an aesthetic and transformed into merchandise by a series of influential profiteers.

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