“We are trying to stop racist websites by stopping their ad dollars,” reads the Sleeping Giants profile. “Many companies don’t even know it’s happening. It’s time to tell them.” They say it’s not about taking away Breitbart’s right to free speech, but about giving consumers and advertisers control over where their money goes. The group’s Twitter page offers a simple set of instructions to anyone who wants to follow suit. Step 1: “Go to Breitbart and take a screenshot of an ad next to some of their content.” Step 2: “Tweet the screenshot to the company with a polite, nonoffensive note.”

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